Workshop Overview

Digital marketing is gaining popularity and importance amongst real estate professionals. In some ways, it is easier than ever to market properties in the digital world but there are many real estate agents who are still using the old-school techniques of advertisements.

In this course, the trainer will provide an overview of digital marketing and how real estate professionals can leverage on it for their real estate marketing. The trainer will explain the important aspects of digital marketing e.g. creating the right online presence and how to promote the online presence through the different techniques, e.g. campaign optimization, paid search using Google Ads, content marketing, and social media marketing. One of the areas covered include working with partners or 3rd party digital agencies and how to ensure that real estate professionals get the best return on investment.

At the end of the seminar, participants will:

• Learn how to use digital ads at every stage of the buyer’s journey
• Understand Facebook Marketing, how to create page, connect tools.
• Explore the social media and paid search advertising platforms
• Create effective digital ads that achieve your advertising goals
• Understand how to run ads and do retargeting in Facebook and Instagram
• How to get more conversion from ad
• Budget distribution and ad optimization
• How to write better copy and choose better visual for ads
• Ad funnel

*Delivery Platform: Zoom Webinar